ORIGIN

Founded in 2003 by a team of athletes, Wicked Smart was created to develop performance apparel that keeps athletes cool, dry, and comfortable. After discovering advanced moisture-wicking fabrics that respond to body temperature and humidity, WS launched with a line of performance shirts and socks.

EXPANSION

Taking on new ownership in 2009, it wasn't long before Wicked Smart acknowledged the opportunity to not only design custom fabrics, but to take customization one level further to include decoration of custom garments. With a large portfolio of apparel brands available, Wicked Smart takes customization to a new level of quality and dependability.

By 2012, Wicked Smart had outgrown its existing location, and by March 2012 we moved to our new home, inside what was formerly St. Brigid's Church and School in Watervliet, N.Y. "A Church?" many ask. Interested in a larger warehouse, the new owners came across the St. Brigid's campus in their search. Upon discovering that St. Brigid was the Patron Saint of printing presses, the find seemed all too perfect. The 1851 church offered unexpected convenience with its wide main nave, which provides an aisle separating the two sides of the production floor with constantly operating machinery. The original altar was sold to another church, while the original stained glass windows remain intact, offering a beautifully adapted reuse and retaining the original sentiment. The 1886 school attached to the church facilitates Wicked Smart's single-source approach by providing office space and amenities for the staff. The school building also offers an apparel showroom for samples: With so many different opinions and tastes, we know the importance of not only being able to see a garment but also being able to touch it.

This past year, that same drive for growth led us to our next chapter. The opening of a second Wicked Smart location in Rochester, New York. Expanding into Rochester was a natural step forward, allowing us to bring our full range of customization services to a new market while continuing to deliver the quality and personal attention our customers expect. With two locations now serving Upstate New York, Wicked Smart is better positioned than ever to meet the needs of businesses, organizations, and individuals across the region.

SERVICES
Wicked Smart is a full-service provider of custom apparel and promotional products, with all customization done in-house to ensure quality and consistency. Services include:
  • Screen Printing
  • Embroidery
  • Transfers
  • Corporate Apparel
  • Custom T-Shirts & Apparel
  • Jerseys
  • Promotional Items
  • Free Web Stores & Fundraising Options

Watervliet Location Building

700 5th Ave. Watervliet, NY 12189

Watervliet:

700 5th Ave, Watervliet, NY 12189

(518) 459-2855

Rochester:

1460 East Ridge Road, Rochester, NY 14621

(585) 467-1374

Schools, Teams, & Corporate:

Public Safety:

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